Text : Zyed Ahmad
The problems most companies are facing are poor financial management, poor attitude of employees and to some extend the owners or employer and lack of proper system and processes. Where shareholders are not well versed in corporate governance and overall management it is difficult to make them really understand that companies under their board of directorship need changes and evolution for sustainable growth.
Rule No.1 :Boss is always right. Rule no.2: If the boss is not right, refer to rule no 1
Get Rid of ‘Wild Ghost-Nut’ and ‘Polisher’
Some CEOs live on hypocrisy and sweet talk. These people work less, they pretend to be working so hard, putting up rosy pictures of all bad situations, hide weaknesses and present only ‘good things ‘ the boss wants to listen. They just enjoy their lives at the expense of the company. In the Malaysian context of office politics we have the term like ‘polishing’. Polish means ‘to smooth ; to perfect; to remove flaws from…’ In these particular phenomena, polishing has bad intention of gaining personal support for self or group interest and benefits. The worst part is that employer or the boss most often succumb to such people without prejudice. Why these non professional characters prevalent in our society?
Weakness of the employer or the boss who refuses to listen to others is rampant in Malaysian business environment.. Perhaps the boss has not come across the moment of truth and quite certainly due to lack of corporate governance. If past obligations are the hindering factor in taking action against this character, the company will have to suffer a great continuous liability. Present market forces are dynamic in nature. Market forces also determine the sustainability of the company. Maintaining a good corporate image and credibility of the shareholders and the entire management is more important than looking after the interest and feeling of a non productive ‘polisher’ or the ‘ghost-nut’. If employer keeps closing their eyes on such despicable act, certainly at the end of the day, other employees would not ask the employer but themselves; who are we? Realizing that they are just employees and get paid for doing their jobs, the following remark is not uncommon . ‘ So why must we bother?’. When this perception exist among employees, you will see that their existence is for the sake of personal survival and sooner or later more star performers will leave the company except those who want to share what others have been enjoying rightfully or not and those who are not confident of getting a better job elsewhere.
Customer Care and Staff Care Equally Important
Customer’s trend these days has changed. Customer’s expectation has also rocketed sky-high fuelled by more advance technology quality compliance and fast lifestyle. Demand for good and fast services will result in more complaints if they are not attended to professionally. All these call for professional managers, proactive staff, hands on technicians, creative brains and supportive and friendly front liners. They are to be supported and led by a good boss who is a good listener, practices good management and provides good and practical systems. Staff welfare and performance become compulsory to be regularly checked
Driver of Change
The boss is the driver of change. He has to look at the new economy, the present set of customers and the present way of thinking of the staff and the customers. The same good old pattern of doing business may not be applicable now because time and circumstances have changed them. Tested solutions for yesterday may have become obsolete today.
Boss is the best driver of change
How to Sustain Growth
After the recent global crisis, business has become more challenging and competitive. How can a company survives in the current situation? I am engaged in local automotive industry. Under pressure for volume and higher PBIT, focusing on local business alone won’t take us anywhere. So we need to change, we need to be strong and be a dominant player. The business needs to evolve. The management has to tune, in the mind of everyone staff that we are big and strong! We are not just local player but also a dominant regional player. Concrete actions follow after this. One thing to bear in mind that bigger is better but bigger does not necessarily guarantee greater efficiency. Company also needs to identify new source of internal energy, preferably from the existing pool of human capital, to push the business beyond the boundary.
One of our products will be manufactured in China. There will be sceptism on quality issue. Informative education on innovativeness of the Chinese, our smart partnership and collaboration must be clearly presented to make our customers understand better. To sustain in this competitive world it is necessary to have positive mindset and new transformation plan, blue ocean strategies and more innovative people, product and service offerings.
We need to mobilize all employees in a more efficient and effective and systematic manner. Though it takes money to make more money and to grow a business, the company has to balance up capital assets and human capital development. The company must evolve to sustain a positive growth.